Critical to the success of High Performance Enterprises is organizational alignment. All operational activities should be aligned to satisfy common Customer Requirements (Defined as End Outcomes). This begins with a consumer oriented Vision that emphasizes unique, consumer benefits, core competancies and a Strategy to get there. Toward fulfilling the Vision, a scientific, objectives based approach should be utilized that leads to process oriented Action Plans. These Action Plans deliver the Strategic Intent to all individuals and departments, linking everyone and everything done to the delivery of the Vision and the Strategy.